Artist

An artist usually means a lead singer. Few record companies sign an artist who is not represented by a manager or a producer, so therefore it is almost useless for an artist to contact a record company or a publisher, the latter not dealing directly with the artist at all.

To show off your talents, you need a fairly well produced demo. This is something that only a manager or a producer can provide, simply because they have the means and financial resources to record in the right conditions. And because the manager is more involved with the extra packaging that goes with the music, he will usually have a more specific knowledge of the resources you will need than the producer. A manager also knows the signing procedure with the record company and knows how to put the right demands. And because he is only focused on you as an artist, and is not involved in the production, this might make him the person most able to meet your precise demands.

Going straight to the producer also has its advantages. He will often be looking for artists to cover his new projects, which might lead you to the source more quickly. A manager with an artist needs a producer, but a producer with an artist doesn't need a manager to the same extent.

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